2025 may just go down in history as the year Canada’s great “iced tea war” started brewing. For the last 30 years, Coca-Cola has owned the recipe for the country’s #1 iced tea. At the end of 2024, the company announced that it is no longer producing or bottling iced tea under third-party owned trademarks, […]
Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals HCP Global research. The new report provides insights into the media preferences of healthcare professionals (HCPs) on a global scale. Insights were gathered from MDDOs including General Practitioners, Cardiologists, Pulmonologists, Hematologists, Neurologists, Oncologists, Obstetricians-Gynecologists and Dermatologists. The survey into […]
GroupM’s carbon calculator now includes SeenThis technology following partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15m smartphones GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The collaboration, which began in 2023, has enabled GroupM and […]
Danone, one of the fastest growing top 10 food and beverage branded manufacturers in the UK and Ireland, has appointed Clarion Communications to handle its trade PR. Clarion has been charged with growing Danone’s presence across the trade media, raising awareness of the business and its brands by communicating to retailers and key decision makers […]
Leading Georgian wine brand, Tbilvino, has appointed Clarion Communications to raise awareness with both trade and consumers in the UK. Following a competitive pitch process, the WPP-owned communications agency has been appointed to deliver an integrated creative communications campaign that puts Tbilvino, Georgian wine, and the winemaking region of Kakheti firmly on the radar of […]
Consumer and B2b communications agency, Clarion has launched its latest ‘Food For Thought’ sector report, providing valuable free-to-read bite-sized insights into the latest food and drink trends available here Pulled together by its teams in London and Scotland using social listening, media intel and consumer insight, Clarion Communications has collated top tips, trends and case […]
New immersive iGaming business Playnetic has appointed Clarion Communications to handle its PR activity. Playnetic create innovative content that delivers an immersive gaming entertainment experience, powered by a strong team of experienced content creators and developers across multiple studios. The company will be making its debut at the biggest global showcase event in the iGaming […]
Award-winning Consumer and B2b Communications and marketing agency Clarion Communications, whose clients include Aldi, Unilever and Wickes, is setting up a new partnership with prominent search marketing specialists Search Seven. The collaboration, titled Clout, will mark the relaunch of Clarion’s digital offering, marking a significant milestone in the WPP agency’s three-decade history – bringing together […]
The scholarship aims to amplify historically marginalized voices in the creative industry Wunderman Thompson today opens applications for the 2023 Helen Lansdowne Resor Scholarship in partnership with the 4A’s Foundation. Named after Helen Lansdowne Resor, the industry and Wunderman Thompson’s first female copywriter, the scholarship provides female & non-binary students the opportunities and support they […]
Following a competitive pitch process, Champagne Lanson, which is one of the oldest Champagne Houses has appointed Clarion to manage its consumer and trade communications in the UK. The WPP owned Consumer and B2b PR, digital and influencer marketing agency secured the contract in a competitive pitch process having demonstrated its ability to deliver successful […]