The Trevor Project & Miami Ad School create haunting ads highlighting LGBT suicide

The Miami Ad School and The Trevor Project – an organisation working to prevent suicide in the lesbian, gay, bisexual, transgender, and questioning youth community – recently partnered to create a series of ads highlighting that words can kill.

Copywriter Inga-Marie Sorensen devised the tagline ‘Words Can Kill’. The powerful ads show words like “dyke” cut into an arm; “fag”, “lesbo” and “queer” printed on while pills; and “homo” written with a knotted rope.

Debbie Yeh and Wai Chan from the San Francisco-based school were the two art directors on the project. Overall, the ads aim to show how bullying can drive LGBT youths to suicide.

  Advertising, Awareness, Campaign, LGBT, suicide, The Miami Ad School, The Trevor Project