THE UK’S MOST PERSONALISED CARD MOONPIG LAUNCHES NEW TV ADS … JUST IN TIME FOR CHRISTMAS

The nation’s favourite Moonpigs are back with a bang, and this time they’ve got some extra swag in their step as they introduce the UK’s most personalised card – with a seasonal twist!

Launching on 25th November the first TV advert will see a festive Moonpig character strut down a snow covered street showcasing the latest personalisation features. From stickers, to handwriting, photos and experience gifts, each feature appears on and around the adorable Moonpig before it dramatically squeezes through a letterbox and turns into a card delivered straight to your door.

Designed to demonstrate that there’s a Moonpig for every moment, a total of six new adverts will showcase a different Moonpig to match the occasion throughout the year. Whether it’s wearing a giant heart sticker for Valentine’s Day, or holding a bunch of flowers for Mother’s Day, each character aims to inspire the nation to make their most personalised card ever using any of the many features.

Chief Marketing Officer Kristof Fahy commented: “We know when it comes to personalisation Moonpig is unbeatable with the breadth of features that can be added to your card, and this is what we wanted to demonstrate with our new adverts, that we truly have the UK’s most personalised card. 

“Since the Moonpigs launched  we’ve had such a great reception to their little characters, so we’re delighted to bring them back,  with a large dose of confidence and swagger to reflect how the strength of our offering has grown too.”

Stu Outhwaite, Chief Creative Officer at Modern Citizens, commented: “If you told me I could just make Moonpig ads for the rest of my career I’d bite your trotters off. It’s such a joy to send more of these porky blighters strutting and moonwalking out into the world, all the more so with Glassworks doing the shepherding. Fly my piggies, fly.”

After bringing back the Moonpig mascot in 2021 alongside the creatives at Modern Citizens, this iconic and adorable four-legged friend has won over the nation and has since been dubbed as one of the most memorable icons in advertising. This new development of the Moonpig character hopes to highlight just how much you can do with your card, with so many highly personalised features – because nothing beats a Moonpig.

The new advert will launch across TV, VOD, radio and YouTube, with new versions of the advert dropping over the coming year across peak occasions including Valentine’s Day, Mother’s Day and Father’s Day, plus an advert specifically designed to celebrate birthdays.

Source: Modern Citizens

  Advertising, Christmas, Marketing, Modern Citizens, Moonpig