The agency won the business without a pitch and has been briefed to drive awareness of the brand, which has only just become available in Boots stores. As well as using social media, Things Unlimited is working on an influencer strategy targeting healthy living advocates.
Aussie Bodies offer a range of fitness-inspired functional nutrition products, with a range of protein bars being the first of these to launch in the UK.
Caitlin Bancroft, Group Marketing Manager at Aussie Bodies said: “We’re delighted to be working with Things Unlimited and look forward to bringing our Aussie Bodies mantra of ‘better for you’, great tasting snacks for everyone on the go to the UK through engaging content and influencer partnerships.”
Susie Clark, Managing Director at Things Unlimited added: “Aussie Bodies is a really unique product and it’s a great time to be launching in the UK when everyone is prepping for summer. It’s a challenger brand in the category as it’s aimed at people who simply want to live their life healthily rather than hard-core gym addicts. The flavours taste amazing and we know our audiences will love them.”