TRAVIS PERKINS APPOINTS COGENT TO DELIVER CREATIVE PR & SOCIAL CAMPAIGNS

Cogent, independent creative agency, is thrilled to announce that it has been appointed by Travis Perkins, the UK’s largest supplier of building materials, as their PR and social media partner.

This exciting new partnership will focus on PR and social campaigns for the Travis Perkins family of brands, which includes Travis Perkins, Travis Perkins Hire, Benchmarx Kitchens & Joinery, and WholeHouse by Travis Perkins.

With a history spanning over 200 years and over 550 branches across the country, Travis Perkins is the UK’s largest builders’ merchant, supplying quality materials and hire service to trade customers.

The scope of work encompasses both organic social media and PR, all designed to drive awareness and consideration of Travis Perkins and its brands, positioning them as the number one destination for the trade locally and nationally.

Carine Jessamine, Group Marketing & Digital Director at Travis Perkins commented: “With Cogent onboard, the goal is to push creative boundaries, blending Travis Perkins’ trusted heritage with a modern, inventive edge. We’re excited to create engaging content that speaks directly to builders, making the Travis Perkins brand stand out and deliver across PR and social platforms.”

Ian Gathard, CEO at Cogent said: “The builder audience is hands-on and hardworking, but that doesn’t mean the content they engage with has to be purely functional. We’re ready to bring an element of fun and creativity to the campaigns that will really resonate with the Travis Perkins community.”

This partnership represents an exciting opportunity for both Cogent and Travis Perkins to leverage creativity, shake up traditional approaches, and really ‘poke beige in the eye’.

Source: Cogent

  Agency, Appointment, Cogent, partnership, PR, Travis Perkins