Turn to absolute comfort with DS Automobiles and Marcel

In this new film for its flagship model DS 4, DS Automobiles reveals a new dimension of the French art of travel: the absolute comfort.

A multisensory comfort that combines DS’ legendary suspension, noble materials, refined and magnetic style, exceptional acoustics, and cutting-edge onboard technology, including DS Night Vision and now, as a world exclusive, ChatGPT.

DS 4 represents a genuine invitation to immerse into a world of superior comfort, by proposing a new level of travel with a French touch, summed up in one claim: “Upgrade to French Class.“

That’s why, through this new campaign, DS Automobiles and Marcel take us on a French journey of a new dimension.

The comfort offered by DS 4 frees us from the daily monotony, immersing us in a world where sensations take precedence, creating an exceptional moment between the starry skies and the lights of the Eiffel Tower, between rising hot air balloons and bursting fireworks.

“With this campaign, we aimed to make the viewer feel an unparalleled, and thus indescribable driving experience, from the smoothness of the steering to the onboard acoustics, and the tactile sensation of the seats.“
Gaëtan du Peloux, Co-CEO and Chief Creative Officer at Marcel

“This new realm of expression provides a powerful visual universe, immediately evocative of high-end comfort, everything that French excellence and craftsmanship can bring to travel.”
Mattero Montibeller, Brand Content Director at DS Automobiles

Credits:

DS AUTOMOBILES

• Chief Executive Officer: Olivier François
• Marketing and Communication Director: Bastien Schupp
• Brand Content Director: Matteo Montibeller
• International Advertising Manager: Stéphanie Thienot
• Global Brand Design Manager: Laurent Nivalle

MARCEL

• Co-Presidents: Pascal Nessim, Charles Georges-Picot, Youri Guerassimov, Gaëtan du Peloux
• Global Account Lead: Sébastien Jauffret
• Chief Strategy Officer: Ghislain Tenneson
• Strategic Planner: Mailys Ducournau
• Creative Directors: Remy Aboukrat, Clément Séchet
• Copywriter: François Guyomard
• Art Director: Jules Jolly
• Associate Director: Fanny Delaunay
• Account Director: Yani Oukid
• Account Manager: Séléna Urban
• Project Manager: Rose Coignet
• Head of Social Media: Charlotte Giraud-Charreyron
• Social Media Manager: Sebastien Kieffer
• SoMe Account Supervisor: Axel Laurent
• SoMe Account Manager: Adel Heddadi
• SoMe Art Director: Sophie Tyrode Saint Louis
• Community Manager: Géraldine Joly
• Head of Production: Timothé Rosenberg
• TV Producer: Nicolas Gilliot
• Design Studio: Christophe Gillon, Matthieu Andrieu
• Digital Editor: Caroline Martin
• Motion Designer: Vincent Iweins
• Digital Art Direction: Florian Portero
• Web Designers: Timothée Lavacry, Gregory Ondzie

PRODUCTION : Very Content

• Director: Quentin Deronzier
• DOP: Cezary Zacharewicz
• Producer: Mathilde Nanot-Lachkar
• Line Producer: Charles Ramare
• Post Production Company: Monumental
• Post Producer: Francoise Hernandez
• Sound Production: Flavio Ibba

MUSIC: Cheek to Cheek

• Production: Red Rose Productions
• Editor: Flavio Ibba-Paolo Fedreghini
• Composer: Irving Berlin
• Author: Naylor Ken
• Country of Origin: USAPUBLISHER: BERLIN IRVING MUSIC CORP
• Master and Arrangement: Flavio Ibba-Paolo Fedreghini (Red Rose Productions)

Source: Marcel

  Advertising, ChatGPT, DS 4, DS Automobiles, Marcel, Marketing