UBS Switzerland launched a nationwide campaign to show how it’s taking responsibility in the Swiss market while living its ties to the country and its people with typical Swiss values.

The campaign platform  “A bank like Switzerland” demonstrates the bank’s strong ties to Swiss culture and the typical Swiss values that are put into practice, thus turning the country’s strengths into those of the bank. The platform unites all people in Switzerland, conveys strength and consistency, makes people proud of its cultural character, and allows them to look to the future with confidence. Always authentic and approachable. That is why the communicative focus is not only on the bank, its products, and services but on the entire country.

The combined universal bank, which is also representative of Switzerland and its economy, is aware of its responsibility and takes it seriously. This includes a clear value proposition to customers, but also to Switzerland as a financial and business center and to the public. As one of the largest sponsors of cultural and social projects, UBS is committed to Switzerland and supports future generations in developing their full potential. Whether in sports, vocational training, or in the context of sustainable social development.

The initiative is being rolled out over three phases over the coming months and will be present throughout Switzerland. The distribution takes place on TV, cinema, YouTube, on social media and Google Display Network, in the Sunday press and regional newspapers on posters/ePanels in metropolitan areas, on all UBS channels such as e- and mobile banking messages, client e-mails, UBS branches, UBS e-screens and by the UBS social media ambassadors. The “ubs.com/like-switzerland” landing page serves as the central platform for the initiative.

Source: FRASER

  Advertising, Campaign, FRASER, Marketing, Switzerland, UBS Switzerland