We decided to create the opposite, the “Undaily Bread”project, an audiovisual collection that portrayed the reality of the journey of hundreds of refugee and migrant mothers that every day cross the border seeking for protection and a better future for their child’s.
UNDAILY BREAD tells the story of five refugee families that left everything behind to be able to cross the Colombian cold moors on foot. Our pictures are meant to bring awareness to the crisis they faced on their seven-day journey (starting at the border until they reached Bogotá), portraying them around the things they carried from home in addition to the diet they ate on the road.
Agency: Publicis Colombia
Chief Creative Officer: Camilo Carvajal
Creative Director: Anderson Quiroga / Juan Afanador
Copywriter: Pablo Gaitan / Jose Racioppi
Art Director: William Neuta
Photographer: Gregg Segal
Edition: Katherine Garcia
Producción Photo: Salvación Studio / Mambo
Source: Publicis Colombia