Unlimited Group has hired Nick Chiarelli as Head of Trends as the independently-owned marcomms Group launches its unique planning process, Catalyst, set to transform brands and drive business growth.
Chiarelli, former Director of Consumer trends at GfK Roper Consulting and director of Iconoculture/Gartner, joins the company from Foresight Factory, where he was Client Partner. He will work across all clients and new business in the Unlimited Group and report to Chief Marketing Officer Sarah Shilling.
Shilling said: “Nick is a phenomenon in the world of trends. His expertise gives us a competitive advantage as we launch our new Group-wide methodology CATALYST that will accelerate Clients’ business growth. Working closely with our data and insight agency Walnut Unlimited, Nick will be responsible for developing opinion on macro and micro trends providing Unlimited Possibilities for our Clients.”
Chiarelli added: “I’m really excited about embedding a foresight-driven culture across the Unlimited Group and ensuring that future-focused consumer insights are at the heart of all our Clients’ strategies.”
Source: Unlimited Group