UPrinting Taps The Grist for Disruptive “Get it Right the First Time” Marketing Campaign

Independent full-service brand and marketing agency The Grist has launched the first new campaign for new client UPrinting demonstrating the meaning of printing it right the first time, according to Chief Creative Officer, Dan Madsen.

Madsen explains, “When it comes to your print job, there are a lot of little things that can go wrong. And those little things can have a huge impact. From incorrect color matching to delivery delays, what you see isn’t always what you get. We wanted to reach designers who serve small business owners and the owners themselves with the message that they can expect a higher level of quality with UPrinting than their competitors”.

The Grist created a video, “Tour Poster” to demonstrate how the wrong size promotional poster can cause havoc for the heavy-metal group and their impending road tour when they discover that the poster is the wrong size. With a nod to a scene from Spinal Tap, the band excitedly opens the poster box to find a 1” X 2” version of the poster. One member decides to quit and is so upset that she could “write a love song right now”. Eventually UPrinting was the right answer in the end because “size matters and so does printing it right the first time”.

“Ultimately, our whole goal was to use humor, dynamic visuals, and storytelling to grab the attention of design perfectionists and think this will do exactly that,” adds Madsen.

The campaign, breaking this month, will run for three months on over 15 National linear TV stations and over 100 streaming publishers, each tailored to engage with the target viewers effectively.

Source: The Grist

  Advertising, Campaign, Marketing, The Grist, UPrinting