Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove […]

VMLY&R Mexico unveils ‘The Same Blood’ campaign for the Special Olympics Latin America

VMLY&R Mexico unveils ‘The Same Blood’ campaign for the Special Olympics Latin America

During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives. The film shares the story of a young boy’s pursuit to follow in […]

WPP creates new brand experience agency VMLY&R

WPP creates new brand experience agency VMLY&R

WPP announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for […]