The two sister agencies of the BlueFocus group will work integrated global campaigns across traditional and digital PR, offering strategic and creative support across the group’s brands (S.Pellegrino, Acqua Panna and Sanpellegrino drinks).
The collaboration will support the development of PR strategy and coordination of the work carried out by the local PR agencies in markets. Key to the campaign will be identification of influencers across markets to amplify brand messaging and reach key consumer audiences.
Sanpellegrino has made the appointments in recognition of the integration between traditional and digital PR and the high level of strategy and creativity required across these ever more connected disciplines. We Are Social will work on this project together with sister agency Citizen Relations during an exciting period marked by strong innovation within the Sanpellegrino brand portfolio.
Sanpellegrino joins other Citizen Relations London global and regional clients, including: Moleskine, Procter & Gamble, Dr Oetker, Gourmet Burger Kitchen and Clarence Court.
Source: We Are Social