Westfield appoints Havas helia to handle UK and global CRM activity

Westfield+London+High+QWestfield has awarded its UK and international CRM business to Havas helia following a pitch.

Havas helia won the business after competing against undisclosed agencies. The pitch was run directly by Westfield.

Westfield has briefed Havas helia to work alongside a number of internal departments to help develop a best in class customer experience across a range of sites.

Launching first in the UK with other cities to follow, the approach will enhance the Westfield shopping experience and build more effective customer connections.

helia-700x500Tash Whitmey, the Chief Executive of Havas helia, said: “This is an incredible opportunity to collaborate with Westfield to align all of its customer data and deliver a unique CRM programme that will not only be focused on experiences, context and meaningful connections, but that will also fuel efficiency in paid media at a global scale through our sister agency Arena Media.”

Myf Ryan, Director of Marketing, Westfield UK and Europe, said: “The new partnership with Havas helia will deliver true personalisation for our customers through a greater understanding of their interests. This will not only improve the overall shopping experience but will also deliver benefits for our retailers.”

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