Yonder Media, the independent media agency founded earlier this year, has appointed Sabrina Francis as its first Group Brand Lead.
Francis joins from VEVO where she was Head of Strategic Solutions, driving the premium video proposition and leading brand partnerships with some of the biggest rising stars in music.
She was previously Strategy Director at Arena Media working across key accounts such as Domino’s and LG.
Francis joins Yonder off the back of new client wins as the agency grows. She will work closely with agency founder Ed Cox to develop the agency, lead clients, and drive new growth.
Sabrina Francis said: “What could be more exciting than helping to craft an independent business! We have a rare opportunity to build an agency that truly walks the walk and works tirelessly to represent the diverse audiences we serve. I can’t wait to get started.”
Ed Cox, founder of Yonder, said “Sabrina is a great talent with that rare combination of strategic thinking and creative mindset. Her music industry and media owner experience will allow us to bring a different type of thinking to our clients’ marketing challenges.”
Source: Yonder Media