Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Internet increase: 4.54 billion people are now online: 298 million new people came online in the past year Down on data: 64% of internet users are concerned about how companies use their personal data and almost half now use ad […]
Kazoo Communications has had its contract renewed by leading seafood experts Young’s Seafood. The next phase of the PR programme will include support for the brand’s new multi-million-pound advertising campaign – Masters of Fish, which showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. Kazoo’s […]
San Diego Agency Rebrands, Adds Greg Carson as President
62ABOVE, formerly known as i.d.e.a., announces its debut as an independent agency with a growing client roster and new president. Based in San Diego, 62ABOVE embodies the thriving creative community from which it was born. The new name – 62ABOVE – honors the agency’s hometown, as the heart of San Diego sits 62 feet above sea level. In addition, agency veteran […]
Canary Wharf Group (CWG) launches build-to-rent (BTR) venture, Vertus, with an experience-led brand and marketing strategy by integrated branding agency me&dave.
According to PWC, by 2025 60% of Londoners will be tenants; and Savills reports that BTR has seen a 34% growth in the past year alone, with 140,000 homes completed or in the pipeline. Bringing ‘Residential Leasing’ to London, Vertus – which comprises three high-spec apartment blocks – introduces a new standard of build-to-rent, including […]
New adidas campaign created by TBWA highlights the power of mindful running to improve mental wellbeing
Campaign kicks off as adidas launches new running collection called FOCUSBREATHEIN Campaign runs across all media including dedicated meditation ‘Mindset Corners’ in exclusive adidas retail stores adidas has launched a new campaign to celebrate how running can help manage the stresses of daily life and improve mental wellbeing. The campaign focuses on the art of […]
The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, […]
Xbox and McCann London are proud to announce the launch of “The Rough Guide to Xbox” on January 30. Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty […]
AI and Machine Learning (ML) brand Third Foundation has launched a trio of new products to enable customers to utilise data more effectively so they can further grow their organisations online. The firm, established in 2019, uses its proprietary framework to help marketing departments identify customer behaviours, improve online performance and understand – and predict […]
– Head of International Publicity Kirsty Langsdale takes ORGANIC to California to expand the entertainment PR agency’s global footprint – Multi award-winning film and television communications agency is part of Target Group, Havas Media Group’s specialist culture, film, televlsion and gaming offering ORGANIC, the multi award-winning film and television communications agency which is part of […]
Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”. Recent research from Digitas UK showed that 9 out of every 10 people in the UK agreed that we are more disconnected as a society than ever before (November […]