British Gas launches a bold new brand campaign
Launching on Sunday 2nd February, ‘here to solve’ is the new campaign that will be at the heart of an ongoing programme of activity focused on driving fresh re-appraisal of the brand and shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier. After a few busy years keeping the UK’s home’s warm, Wilbur […]
Boost, the dedicated pay-as-you-go energy supplier, launches its new brand campaign highlighting that with a million things to take care of in family life, thinking about your energy does not have to be one of them. Creative developed by SNAP LDN, Boost’s lead creative and strategic agency. Campaign launches 1st February 2020 across TV, digital […]
Brexit, it’s finally happening. What would be the last conversation between Boris Johnson and the EU? Would it be over the phone, by text, or even by mail? Independent agency DUDE London thinks it would be through mixtapes. They just released two controversial Spotify playlists, using actual songs title to tell two very different stories. […]
Indiana Farm Bureau Insurance (IFBI), and its AOR, Indianapolis-based independent agency, Young & Laramore, have announced the launch of their ninth annual local Super Bowl campaign. The campaign plays on the idea that everybody is good at something—like bringing all the groceries inside in a single trip, or perfecting the exact right cereal-to-milk ratio, and […]
DIESEL introduces its Spring/Summer 2020 For Successful Living campaign. But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry and this time we are delighted to introduce Adam Williams, CEO of leading Instagram influencer marketing service Takumi. Adam has over 20 years’ experience in digital and influencer marketing. Prior to joining Takumi, […]
Guinness have teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership.
Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, covered in fluorescent neon lights, in an aircraft hangar – all compèred by Ferdinand. […]
Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Internet increase: 4.54 billion people are now online: 298 million new people came online in the past year Down on data: 64% of internet users are concerned about how companies use their personal data and almost half now use ad […]
Kazoo Communications has had its contract renewed by leading seafood experts Young’s Seafood. The next phase of the PR programme will include support for the brand’s new multi-million-pound advertising campaign – Masters of Fish, which showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. Kazoo’s […]
San Diego Agency Rebrands, Adds Greg Carson as President
62ABOVE, formerly known as i.d.e.a., announces its debut as an independent agency with a growing client roster and new president. Based in San Diego, 62ABOVE embodies the thriving creative community from which it was born. The new name – 62ABOVE – honors the agency’s hometown, as the heart of San Diego sits 62 feet above sea level. In addition, agency veteran […]