Stoptober campaign launched in partnership with leading respiratory and cancer charities in the UK.
● PHE launches Better Health – Stoptober campaign to encourage the nation’s 6.1 million smokers to put their lungs first and make a quit attempt this October
● The multi-media campaign will be supported through PR, social, radio, out of home and video on demand activity, which includes the release of a new creative which illustrates in a novel way the detrimental impact that smoking cigarettes has on our lungs
● Campaign is a cross-agency collaboration between freuds, M&C Saatchi, Wavemaker, OmniGOV, 23Red and Parkhouse agency.
This year the campaign, which sits under PHE’s new Better Healthbrand, is focusing on the improvement of lung health through quittingsmoking. Developed by M&C Saatchi, the new campaign employs a strikingmetaphor that references how smoking damages lungs and reminds smokersthat there is no better time to quit. The campaign, costing approximately £1million, will run across […]
DFS, the UK’s largest sofa retailer and manufacturer, is launching Halo Luxe – an exclusive high-quality leather range of sofas and chairs. The campaign, called ‘The Art of Luxury Leather’, has been made by independent creative agency krow. To convey the sheer pleasure of touching a Halo Luxe piece, the film at the heart of the […]
YesAuto, the new online marketplace for new and used cars, is launching in Europe with an integrated brand campaign created by UNLIMITED agencies, TMW UNLIMITED and Fever UNLIMITED. Specialising in new and used car buying, user and expert reviews, and VR technology, YesAuto is a one-stop site that aims to put the enjoyment back into finding a […]
Wunderman Thompson Atlanta spearheads groundbreaking recruitment campaign for United States Marine Corps (USMC), targeting a new generation
Wunderman Thompson, a WPP agency, announced today a new 360-degree campaign launch for the United States Marine Corps (USMC), “Battle to Belong,” created to recruit a new generation of young people: Generation Z, a group that is both more connected and more isolated than any preceding generation due to technology. Bringing together content filmed on […]
To mark the return of the Premier League season, Irish bookmaker Paddy Power has launched a new TV-led campaign called ‘New normal. Same old football.’ The main spot which will air on U.K. and Irish television and in extended length online, features ex footballer Peter Crouch taking an optimistic view on the start of the […]
‘Busy Doing Nothing’ is the first work since EDF consolidated its UK brand
creative and media accounts into Havas’s King’s Cross Village in April -
Energy firm EDF has unveiled a new brand campaign championing the company’s diverse electricity generation mix and its role as a significant contributor to tackling net zero. Busy Doing Nothing underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero carbon electricity at scale* – not just selling it. Its unique […]
From 21 September the TV and digital campaign will be on air in 18 Countries
Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, Francie, Germany, Greece, Hungary, KSA, Mexico, Norway, Poland, Romania, Russia, Serbia, Slovenia, Spain, US. With this new project Barilla strengthens its message of closeness to people’s […]
Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]
At a time when the world is facing many changes, Generali reassures its customers and the community that, together, we can excel through the times. Generali has always been here to help people shape a safer future by caring for their lives and dreams. This is more than just a brand statement. It’s been something the Italian insurance […]
Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand teaming up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots, in a new £1.8 million #visitnature campaign. Nature Valley #visitnature – Competition from Space on Vimeo. Nature […]
