Droga5 NY’s ‘Anthem’ for Under Armour Features an Army of Athletes

Droga5 NY’s ‘Anthem’ for Under Armour Features an Army of Athletes

Under Armour unveiled its ‘Rule Yourself’ marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem” spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre Principal dancer Misty Copeland, two-time golf major champion Jordan Spieth […]

Adidas urges players to ‘unfollow’ Messi in a bid to move football marketing from hero worship

Adidas urges players to ‘unfollow’ Messi in a bid to move football marketing from hero worship

Adidas wants amateur footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign to trumpet the more grassroots-focused pitch. Four time Ballon dOr winner Messi stars in a 60-second film that urges fans worldwide to “unfollow” him and develop their own playing […]

Volvo unveils exclusive interactive cinema ad campaign to promote the XC90

Volvo unveils exclusive interactive cinema ad campaign to promote the XC90

Volvo has created a 90-second video that’s exclusively playing in movie theatres and allows viewers to collectively interact with the ad through their body motions. Created in partnership with technology company Audience Entertainment, the ad is currently airing in 100 Screenvision theaters and promotes Volvo’s new XC90 model. The move is the car brand’s latest […]

Saatchi London Salutes The Bathroom with New Ad for Bathstore

Saatchi London Salutes The Bathroom with New Ad for Bathstore

Bathstore, the UK’s market-leading bathroom retailer, is to launch its first brand campaign after appointing Saatchi & Saatchi London as its lead creative agency. The ‘bathrooms matter’ integrated push builds on Bathstore’s position as market-leader in the specialist bathroom retail category. Given Bathstore’s heritage and expertise, its first store opened 25 years ago, Bathstore understands […]

Cheil Worldwide partners with Mirriad for native in-video advertising in South Korea

Cheil Worldwide partners with Mirriad for native in-video advertising in South Korea

Cheil Worldwide, a leading South Korea-based marketing solutions company, and Mirriad, the world leader in native in-video advertising, have entered into a new long-term partnership. The alliance will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad’s market presence in Asia, and in particular in South Korea. Mirriad’s […]

Land Rover kicks off Rugby World Cup brand campaign to show grassroots heritage

Land Rover kicks off Rugby World Cup brand campaign to show grassroots heritage

Land Rover is using its involvement in grassroots-to-stadium rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal. The brand campaign comprises a number of elements, including high-profile advertising, social media activity, experiential, global media partnerships and ambassador engagement. The automotive brand has created a 60-second spot on YouTube, showcasing 11 local […]

New Sensis Campaign by Ogilvy Melbourne Is A Balancing Act

New Sensis Campaign by Ogilvy Melbourne Is A Balancing Act

Sensis is launching its first ever brand campaign, created by Ogilvy Melbourne, highlighting Sensis’ supporting role, especially in the small to medium business (SMB) arena. Sensis’ director corporate affairs, Libby Hay said the time was right for the company to launch a campaign focusing on the essence of what they offer customers, and the role […]

W+K London Blasts Off with Rip-roaring New Honda Campaign

W+K London Blasts Off with Rip-roaring New Honda Campaign

This summer, Honda is celebrating an unprecedented year of product launches with Ignition, an out-of-this-world brand campaign by Wieden+Kennedy London. During 2015 every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial […]