The seventh issue of TWELVE, the Serviceplan Group’s multiple award-winning magazine for brands, media and communication, features a highly unusual design. The artwork was created by Jonathan Meese, one of today’s most important artists, using a completely new process. Prominent guest authors and renowned experts respond to the theme of „Rethink“ with original texts on topics including finding inspiration and coming up with practical strategies to address challenges and repurposing crises as opportunities.
TWELVE magazine was initially launched by the Serviceplan Group’s House of Communication in Munich in 2015 as an individual annual review for the brand, media and communications industry. Conceived as a coffee-table magazine, it embraces the power of print and offers insights into the inspiring personalities and topics that have defined the past year and […]
Distinctiveness has been proven, time and time again, to be more important than differentiation when it comes to marketing priorities. Distinctiveness is about being individual, recognisable and valued above and beyond the competition. It’s about creating ownable codes that instantly signal the brand and evoke a myriad of associated benefits and values. We believe it’s the key to […]
Draught fonts for Karhu Beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear features front and centre of the brand, celebrating […]
Sustainability certification Planet Mark has launched its new brand identity created by Design by Structure. The identity is based on an abstract planet, with the creative inspired by a shared vision of a brighter horizon and fresh beginnings. The word ‘The’ has been dropped from the brand in favour of ‘Planet Mark’ to amplify its […]
With a successful 2020 launch into major supermarkets, Distil Studio were behind the rebrand of Lyons Coffee for UCC, marking the beginning of a perky new era for the brand. Neil Hedger, Creative Partner: “As part of the rebrand, we transformed a set of existing numbered blends into brand new names, designed to celebrate over 120 years of heritage. […]
KX, the world’s fastest real-time streaming analytics software, has launched a new brand identity that reflects the unrivalled performance, speed and efficiency of its technology, which helps businesses turn their vast data into decisions. Powering the most demanding data-driven decisions across capital markets for over 20 years, KX has been expanding into other sectors where real-time […]
Sport England’s radical 10-year vision for change across the sport and physical activity sector is a rallying cry to unite partners around the critical role movement can play in tackling some big issues within society. For launch, it needed a brand language just as bold and emotive.
‘Uniting the Movement’ is a vision to transform lives and communities through sport and physical activity, which Sport England believe has a bigger role to play in improving the physical and mental health of the nation, supporting the economy, reconnecting communities and rebuilding a stronger society for all. As a result of the huge disruption […]
1HQ announce a collaboration to develop the proposition and visual identity for ultra-luxe automotive brand, HELM. Helm has a singular vision: to apply advanced technology and craftsmanship in the creation of the most luxurious, desirable Series 1 Jaguar E-type ever seen on the road. Enzo Ferrari described the E-Type as the most beautiful car ever made. […]
The Axe personal care range has been given a dynamic redesign for the Indian market by London based brand design agency, PB Creative. With a fragmented Axe brand portfolio in India incorporating range designs spanning several years, the time was right to furnish the brand with a much more unified and consistent look and feel. […]
