Pharmacy chains use their in-store team as a channel for acquiring app installations and gain digital market share with the lowest cost of downloads in the market Brazil’s largest pharmacy chain, composed of the brands Raia and Drogasil, showcases their case titled “40 Thousand Step Grandchildren”, which has been helping the Baby Boomer generation – […]
Austria’s leading art institution – the Leopold Museum in Vienna – has staged an ingenious intervention within its esteemed galleries in a bid to highlight the dangers of climate change on our planet. 15 paintings including artworks by Gustave Courbet, Egon Schiele and Gustav Klimt, are hanging at an angle in the museum as part […]
PubMatic (NASDAQ: PUBM) has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behavior in favor of more sustainable media, without compromising on advertising performance. SeenThis’ proprietary video […]
The game, which was a hit at SXSW and the Venice Film Festival, arrived this week 3DAR, an award-winning studio specializing in content creation, 3D animation, and live action, is bringing its next-generation mixed reality (MR) game Eggscape home to roost with Two Bit Circus, Inc., an experiential entertainment leader and creators of the world’s first Micro-Amusement Parks. […]
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This […]
OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign performance for Coca-Cola brands, while also transferring an estimated 25% less data compared to conventional video ad serving. In Q4 2022, OpenX Media LatAm began using SeenThis technology to stream Coca-Cola and Sprite video campaigns […]
Sustainable plastic packaging experts, Greiner Packaging, in partnership with creative technology studio Appetite Creative, has created a fun and interactive connected experience to celebrate the next iteration of its industry leading sustainable K3® packaging. As part of its 40-year celebration at the cutting edge of innovation, Greiner Packaging’s presence at Interpackwill showcase the benefits of its innovative self-separating […]
Freeverse’s Living Assets™ technology will power access to and reward users for their engagement within Metahype – a new metaverse experience launched by CUPRA. Freeverse, the dynamic NFT infrastructure platform leading the way in creating User Generated Value (UGV) with blockchain-based digital assets, has partnered with CUPRA to power an innovative and interactive exploration of the metaverse. Debuting at the brand’s Exponential Impulse event in Berlin, Metahype is an ever-expanding virtual island where brands, creators andcommunities get together to socialize, collaborate, create, and live emotional experiences. The island is formed by different districts and common spaces that can be owned and used by brands, start-ups, and creators to connectand engage with the new generation. Users land at Metahype square, where they receive their Metahype Passport, a Dynamic NFT powered by Freeverse’s Living Assets™ technology, that represents the reputation of each Hyper. CUPRA has developed a gamification system that rewards users with ‘Hypes’ fortheir engagement and activity within the platform. “Cupra’s vision for the future of digital ownership – where […]
Budweiser creates a groundbreaking innovation; the first ever sustainable cooler that can refrigerate drinks below 6°C* without electricity. This year again, heat waves with peaks of 43°C are raging in many parts of the world, increasing energy demand. However, not everyone can cope with global warming the same way. In developing countries, around 48% of […]
The latest iteration of its technology drives enhanced ad quality and performance and even less carbon emissions for advertisers Adaptive streaming specialist SeenThis has announced the launch of the latest iteration of its ground-breaking technology, enabling advertisers to improve performance through segment-by-segment optimization. Compared to conventional video ad serving, this enhanced offering enables advertisers to […]
