M&C Saatchi Launches East Midlands Trains Brand Refresh

M&C Saatchi Launches East Midlands Trains Brand Refresh

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/EMT_Teddy_Youtube.mp4[/KGVID] M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. […]

BBD Perfect Storm hires Kieve Ducharme as first Operations Director

BBD Perfect Storm hires Kieve Ducharme as first Operations Director

Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and operations. Ducharme has integrated experience in branded entertainment, content and broadcast and was previously part of Hogarth, the production arm […]

Continental Tyres appoints The Moment to lead its UEFA Euro 2016 sponsorship campaign

Continental Tyres appoints The Moment to lead its UEFA Euro 2016 sponsorship campaign

Continental Tyres has appointed International content company, The Moment, as its creative agency to lead its UEFA Euro 2016 sponsorship campaign. The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message […]

Ted Baker turns to gaming for Valentine’s Day digital drive

Ted Baker turns to gaming for Valentine’s Day digital drive

Ted Baker has launched a dedicated microsite featuring a fishing game that invites consumers to ‘Hook your SoleMate’. The Valentine’s Day themed game, created by Smack, includes psychedelic graphics and bespoke illustrations and offers players the chance to win a variety of prizes if they manage to hook a matching fish. Ted Baker brand communication […]

Emirates Brand Value Grows 17% to reach US$7.7 billion

Emirates Brand Value Grows 17% to reach US$7.7 billion

Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released February 1. The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the […]

Wunderman UK boosts senior agency team with new hire Rob Curran

Wunderman UK boosts senior agency team with new hire Rob Curran

Wunderman UK has appointed Rob Curran as Head of User Experience. Curran joins from RAPP, where he was Director of User Experience, to lead the charge in ensuring that Wunderman UK continues to offer the best in class digital experiences to its clients. He will be working across a number of accounts, including Legal and […]