• As the colder weather sets in, exercise levels drop, only recovering for New Year's resolutions
• Shopping takes over but we need to keep moving. To ensure no-one misses out for themselves or their loved ones this year, Nike is dropping its seasonal activation, GIVE SPORT with unique offers and rewards for the whole holiday period
• Nike continues to transform the retail experience, so you can shop seamlessly with the introduction of Nike Fit and Nike App at Retail in selected Nike stores
• New shopping capabilities launch in the Nike Training Club and Nike Run Club apps, so shopping doesn't take time away from sport
Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if […]
· Marketing trainees to senior execs can now take advantage of CIM apprenticeship courses – over 200 marketers sign up
· CIM granted end-point assessor status
The Chartered Institute of Marketing (CIM) announced that a new marketing apprenticeship, at Level 3 and a marketing adaptation of the current Senior Leaders Level 7 Apprenticeship, have been approved by the Institute for Apprenticeships. This means that CIM, through its network of training providers will offer apprenticeships from Level 3 Marketing Assistant (equivalent to […]
Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020
Too late to shop green, rise of the rewatch, morphing money and algorithm hacking are the top consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020. “In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring […]
Kinetic, the UK’s largest Out of Home (OOH) agency, today announces the launch of its new behavioural audience planning platform, Journeys, in a move that is set to transform the campaign planning capabilities in OOH media. Journeys has been created to deliver a greater understanding of audience behaviours on the go in order to enable brands to […]
After their successful #KeepLivingCoral campaign, White Rabbit Budapest now is addressing the problem of air pollution.
In 2019 it was Pantone’s Colour of the year, the Living Coral that inspired WWF and their creative agency White Rabbit Budapest to come up with a campaign to raise awereness of endangered corals. Last week Pantone introduced the Classic Blue as their colour for 2020. According to Leatrice Eiseman, executive director of the Pantone Colour Institute, Classic Blue is “a boundless blue […]
isobel don’t like to blow their own trumpets. But they do like to dress up as a 50’s brass band to celebrate Christmas. Each year independent creative agency isobel shoot a tableaux for their agency Christmas card. This year they have gone back to the glorious post-war era to celebrate and capture the Christmas spirit […]
London-based growth hacking agency, GrowthMinds has hired Mindshare senior manager Chris Peters into its newly created role of Director of Client Growth. This hire comes as GrowthMinds are rapidly scaling in their support of startups in the UK. At Mindshare, Chris led accounts for B P, Three and scaleups like Dollar Shave Club and Birchbox. […]
VCCP have welcomed Stephen Cross and Simon Connor as Senior Creatives. They join from Havas London where they worked with brands including the British Beer Alliance, Finish and the Department for Education. Notable work includes campaigns for Green & Blacks, Honda and BBC. They have hijacked the Bank of England vote for the new £20 […]
Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and […]
Starcom’s report ‘Brexit: Let’s Get Ready’ explores how different sectors have been affected by Brexit
With the uncertainty around Brexit still ongoing, Starcom has written a report with insights from The Telegraph, The Guardian and Twitter, looking at various industry sectors and investigating how Brexit has and will affect businesses. The report, ‘Brexit: Let’s Get Ready’, draws on some of the brightest minds in media, award winning journalists and the […]
