Razorfish CEO Tom Adamski Passes Away Aged 43

Razorfish CEO Tom Adamski Passes Away Aged 43

Tom Adamski, who served as global chief executive officer of Publicis Groupe‘s Razorfish Global network for less than one year, has passed away after a battle with cancer. He was 43 years old. Shannon Denton, the Razorfish veteran and North American CEO, stepped up to serve as interim global chief when Adamski began receiving treatment. […]

McCann London boosts digital capabilities with strategic and editorial hires

McCann London boosts digital capabilities with strategic and editorial hires

McCann London has bolstered McCann LIVE, its digital and social offering, by hiring Irina Kondrashova as Strategy Director and the BBC’s Chris Hamilton in the new role of Editorial Director. Irina Kondrashova leads McCann LIVE’s integrated strategic services and is part of the planning team working across L’Oreal Paris, Microsoft and Zurich. Previously, Irina was […]

PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

PepsiCo Exec Brad Jakeman Has Tough Words for Agencies

Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]

McCann London CEO Zaid Al-Zaidy appearing as expert panelist on The Apprentice: You’re Fired

McCann London CEO Zaid Al-Zaidy appearing as expert panelist on The Apprentice: You’re Fired

Zaid Al-Zaidy, CEO of advertising agency McCann London is taking the latest Apprentice casualty to task on BBC Two’s The Apprentice: You’re Fired. Together with host Jack Dee, the show’s regular panelist Romesh Ranganathan and journalist Grace Dent, Zaid will critique this week’s teams and their attempt to create an ad campaign for a new […]

Royal Caribbean International appoints new director of marketing for UK & Ireland

Royal Caribbean International appoints new director of marketing for UK & Ireland

Royal Caribbean International has announced the appointment of a new Marketing Director, Tamara Strauss after a brief consultancy period to lead brand strategy and a repositioning of the company’s marketing communications in the UK and Ireland. Tamara will head up the marketing, communications and distribution teams, drawing on her experience in online, trade marketing and […]

Jennifer Aniston wakes up to comfort and luxury in Emirates’ latest product campaign

Jennifer Aniston wakes up to comfort and luxury in Emirates’ latest product campaign

Emirates unveiled its highly anticipated television commercial (TVC) featuring Hollywood actress, director and producer Jennifer Aniston. This marks the first time Emirates has collaborated with the international star in a global digital and TV campaign. The Golden Globe and Emmy award-winning actress showcases her impeccable comedic timing in the global airline’s light-hearted TVC. The ad […]

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