A new PR and content creation firm called Eleven Hundred Agency has launched on 3rd January 2018. The firm specialises in working with business to business clients in the technology and professional services industries and has been formed by PR industry veterans Claire Ayles and Mike King. Ayles and King each have more than 20 years PR experience, including having worked together for the past 17 years, originally at Johnson King and then, following its acquisition in 2014, at Finn Partners.
The duo has launched Eleven Hundred Agency as a direct response to the shortcomings of the old PR agency model that, they claim, is finding it increasingly difficult to deliver sufficient value to clients. In the business to business PR sector in particular many agencies have been slow to realise that focusing on media and analyst relations is no longer enough. Eleven Hundred Agency’s approach has been developed to better cater for clients’ needs across multiple channels.
“More and more tech brands are clamouring for the attention of a shrinking number of journalists and media titles; traditional PR agencies are left chasing their tails to deliver diminishing results to their clients and live in fear of their budgets being slashed,” said Claire Ayles, co-founder of Eleven Hundred Agency. “Eleven Hundred Agency’s service portfolio maximises the impact of marketing spend by coupling content creation and marketing communications alongside traditional PR.”
Eleven Hundred Agency is based in The Business Design Centre in Islington, London and offers cohesive, multi-faceted campaigns that encompass content development and social channels as central elements. It is focused on working with fast growth firms looking to launch or ramp up activities in the UK market.
“The launch of Eleven Hundred is a great opportunity for us to build a modern, innovative PR agency from scratch. We are really enthusiastic about the opportunities and exciting times we have ahead of us,” said Mike King, co-founder of Eleven Hundred Agency.
At launch, Eleven Hundred Agency’s clients across technology and professional services include Voneus, an innovative and rapidly growing rural broadband provider and Al Bawardi Critchlow, a full service commercial law firm with a specialism in cryptocurrency.
Source: Eleven Hundred Agency