New radio campaign tackles Brexit’s potential impact on UK marketing spend

New radio campaign tackles Brexit’s potential impact on UK marketing spend

A new campaign from Radiocentre sets out to tackle the knock-on effect Brexit may have on UK advertising budgets. The ads, created by Radioville, urge listeners to re-evaluate their media mix and informs them that radio can help their squeezed budgets go further. For these humorous radio ads, the industry body drafted in actor Oliver Maltman, […]

Sprout Means Sprout: British Public Invited to Come up with New Post-Brexit Name for Brussels Sprouts

Sprout Means Sprout: British Public Invited to Come up with New Post-Brexit Name for Brussels Sprouts

As the UK faces their last Christmas in the EU, design agency Free The Birds has launched a campaign inviting the British public to pay tribute to the Brussels Sprout. The #LoveBrussels social media campaign celebrates the British Christmas dinner staple, and humorously draws attention to the ongoing chaos and uncertainty surrounding Brexit. Free The Birds’ festive red and green visuals carry […]

BBD Perfect Storm backs People’s Vote with Christmas song

BBD Perfect Storm backs People’s Vote with Christmas song

BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The song will run across social media channels and via BBD Perfect Storm’s annual Christmas card. The song’s lyrics celebrate everything about Britain’s last 45 years within the EU and goes on to lament what could be our […]

Uniti offers green vision for post-Brexit UK automotive industry

Uniti offers green vision for post-Brexit UK automotive industry

Following Uniti’s announcement to establish its pilot production plant in the UK, the Swedish electric car startup expanded upon its clean growth strategy with a recent statement at CBI’s Annual Conference 2018 in London. Core to Uniti’s strategy is their “Brexit-proof” approach to aggregating and digitising Britain’s world-class capabilities in advanced materials and manufacturing. Per […]

U.K. Industry Fights To Keep Borders Open Post Brexit

U.K. Industry Fights To Keep Borders Open Post Brexit

The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit. A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom […]

Marcoms M&A on the rise in Western Europe

Marcoms M&A on the rise in Western Europe

New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]