bonprix, which is part of Europe’s second largest eCommerce retailer the Otto Group, launches a new positioning and pan-European campaign. By completely reinterpreting the brand’s tagline ‘bonprix – it’s me’ for 2018’s woman, the new strategy challenges and defies conventional thinking around what women in middle age like – and are like. ‘bonprix – it’s […]
April 30 marks the launch of Fatboy’s #GetFat campaign in collaboration with influencer marketing agency IMA. The campaign aims to raise awareness around millennial stress and burnouts due to pressures that social media and technology have created. The year-long project sees high-profile content creators throughout Europe pioneering a positive online movement, fostering a new and […]
Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]
According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]
Global socially-led creative agency We Are Social has announced the launch of We Are Social Studios, a production company specialising in creating content for social platforms. We Are Social Studios launches initially in the UK, France, Italy and Germany, with plans to expand into a number of We Are Social’s other markets. We Are Social […]
VIGA, the Next15 data collection agency, announces the appointment of Peter Flower as General Manager. Flower will report into Global CEO, Lewis Reeves, and will head up the European offices, based in London. The appointment comes as the company, with offices in the UK and the US, reaches the milestone of 50 employees globally. Having […]
The out-of-home (OOH) advertising sector leader, Wildstone has unveiled a contemporary new look following a period of exceptional growth. Rolled out throughout its internal and external operations, the new corporate identity is a visual expression of intent as Wildstone begins an EU expansion, evolves its service portfolio and confirms key board member appointments. The launch […]
Brand experience design consultancy 2LK have been appointed by Canon Europe to their agency roster. 2LK’s initial key deliverable is an integrated Canon experience for one of the largest stands at Photokina 2018, the world’s leading trade show for the photographic, imaging, and video industries. Photokina takes place 26-29 September 2018 in Cologne, and attracts […]
The Smiley Company are delighted to announce a major retail launch and marketing activation with Primark and Penneys, one of Europe’s leading destination stores for trend focused lifestyle products. The new SmileyWorld x Primark collection will launch at retail during the first week of March 2018, featuring a complete range for tweens, teens and young […]
With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]