Footasylum teams with Peak to put AI at the heart of its eCommerce business

Footasylum teams with Peak to put AI at the heart of its eCommerce business

Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]

Wolford reinvents itself with ‘True Characters’ campaign by DDB & Tribal Amsterdam

Wolford reinvents itself with ‘True Characters’ campaign by DDB & Tribal Amsterdam

To stay relevant in the ever-changing world of fashion, leading Austrian lingerie and hosiery brand Wolford, asked DDB & Tribal Amsterdam to help them find a new strategic direction and a contemporary style. The result is a new global campaign for Spring Summer 2019 titled ‘True Character’. A multimedia campaign – shot by iconic photographer […]

Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Footwear brand SOREL is working with media agency UM to build awareness of its latest ranges at 2018’s ELLE Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of the […]

Marie Claire continues retail expansion with launch of Marie Claire Edit shopping platform

Marie Claire continues retail expansion with launch of Marie Claire Edit shopping platform

Marie Claire UK, the premium fashion and beauty magazine brand published by TI Media, has launched a unique, first-in-class online fashion aggregator platform: Marie Claire Edit. Designed and built in house within TI Media, Marie Claire Edit brings to life the influential women behind Marie Claire fashion whilst providing brands with new native and social advertising […]

Jason Wu x ELOQUII Exclusive Holiday Collection Debuts Launch Film Directed by ArtClass’ Vincent Peone

Jason Wu x ELOQUII Exclusive Holiday Collection Debuts Launch Film Directed by ArtClass’ Vincent Peone

 ELOQUII launches its exclusive collection of holiday dresses and separates with designer Jason Wu. In tandem with the collection launch, the brand, a trend-driven retailer for sizes 14+, and noted designer debuts their holiday campaign video. Directed by Vincent Peone, the film features model and body activist Paloma Elsesser. Under the direction of Vogue’s […]

Since ’88 creates new fashion film for Stieglitz

Since ’88 creates new fashion film for Stieglitz

This is a passion project for fashion label Stieglitz, a very outspoken brand with really bright, colourful and bold clothing for confident woman. Since ’88 wanted to make a film about choosing to be the person you want to be. That you have to look further and don’t stop when it gets hard. Filmed on […]

Smith&+Village Unveils Iconic Harvey Nichols Food Collection

Smith&+Village Unveils Iconic Harvey Nichols Food Collection

Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]

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