A first-of-its-kind, 24-hour Snapchat channel devoted entirely to the new James Bond entry Spectre went live at midnight on October 25, giving worldwide markets access to behind-the-scenes content, cast messages, photos like those above and more throughout Monday, October 26. The Spectre Edition Discover Channel is the social media platform’s first Discover channel created specifically […]
Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]
Apple has announced partnerships with 14 leading publishers as its news app launches in the UK. Apple News brings together content from titles including the BBC, Telegraph, Guardian, Sun and Sky News and present them in a single app that will replace the built-in newsstand app as part of the iOS 9.1 update. Other major […]
TMW Unlimited is launching a new children’s interactive story app featuring Ray Brooks, the narrator of the much-loved Mr Benn animated TV series. The app is the brainchild of a TMW Unlimited employee and is launching as a result of the agency’s Project Iliad business incubator programme. The Haunting of Bagger Bones was devised by […]
MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]
Microsoft Garage has created a quirky new photo-messaging app for iOS that promises to make sharing more intuitive by featuring a vertically split screen, enabling the sender to take a photo and type a message over the top half, with the recipient replying on the lower half. Twist is designed to make the user experience […]
LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]
To celebrate the arrival of autumn 72andSunny Amsterdam and Google are launching the second edition of ‘Les Heures Magiques’ (‘The Magic Hours’) on October 15th: a social campaign and interactive mobile experience that invites Parisians to 31 nights full of inspiring activities to experience after sunset in Paris. Collaborating with both the City of Paris, […]
Twitter’s new CEO Jack Dorsey was among the presenters at an event recently in New York, which saw the social network roll out a new series of video ad features for publishers and marketers, expanding the company’s Amplify ad program considerably. Publishers who post videos on Twitter will now be able to more effectively monetise […]
Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]