Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant’s revamped website where consumers can customize, order and pay for their food. Created in partnership with Deutsch LA, the mobile e-commerce offering is part of the brand’s continued work to keep its core target—millennials—interested. Last […]
Samsung Electronics has said its mobile payment service has processed over $30m worth of transactions since its launch in home market South Korea. Since launching the mobile payment scheme one month ago, it has processed a more than 1.5 million total transactions via the NFC-based tech. The company claimed that approximately 60 percent of transactions […]
Did you know that three out of four mobile users keep their favored app on the home screen and fully in view all the time? That’s just one insight shared with MAW from the team at comScore. The company has just released its “2015 US Mobile App Report.” A respected leader in global media measurement […]
Samsung UK turned its Piccadilly Circus Screen, the UK’s most famous advertising space, into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range. The two-day campaign by Cheil UK, which took place on 18th and 19th of September, aimed at getting people excited about upcoming rugby events and […]
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]
Sony has unveiled an action-packed ‘Spectre‘ ad campaign for its “made for Bond†phone featuring Miss Moneypenny actress Naomie Harris. The 60 second “made for Bond” Xperia Z5 phone ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy ad by Adam & Eve/DDB. The video shows Harris fleeing pursuers in Southbank, […]
Apple aired the first ad for the new iPhone 6S during its keynote this week, featuring singer Selena Gomez and US comedian Bill Hader. The ad, called ‘The only thing that’s changed…’ emphasises the new touch interface on the iPhone 6S, called ‘3D Touch’. It can distinguish between different types of pressure on the screen, […]
O2’s marketing director Nina Bibby says she wants to create a “movement” with the activity and be seen as the brand powering the support for England’s Rugby team during the World Cup. The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year […]
Carphone Warehouse’s latest advertising campaign follows comedian, Keith Lemon, as he travels the globe in documentary style parody to highlight the issues people face when they’re not on the right mobile phone deal. The campaign consists of three 60-second films covering Lemon- whose real name is Leigh Francis- on his “Super Mega Personalised Quest Fing” […]
The latest report in We Are Social’s series of studies into Digital, Social & Mobile use around the world shows that the pace of digital adoption in China shows few signs of slowing. Internet in China The research shows that roughly 100,000 people in China started using the internet every day over the past year […]