As Usain Bolt prepared to run his last ever 100m race, CURB, CSM Live’s creative technology and innovation specialists, delivered state-of-the-art projections for Virgin Media. To pay homage to the fastest man on the planet, Virgin Media, via CURB, beamed Bolt onto the streets of London for a virtual victory lap to celebrate his incredible […]
New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]
On stage 18 of the Tour de France, the Specialized Foundation will introduce “Outride ADHD,” a campaign to create awareness about an alternative method to combat attention-deficit/hyperactivity disorder (ADHD). The campaign is aimed at educating parents, teachers and doctors about the benefits that cycling can bring to children coping with ADHD, which affects one out of […]
Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]
Considering sell-out crowds every year and 2016’s annual profit of £42m, the most famous tennis tournament in the world hardly needs an introduction. But inline with Wimbledon’s 140th anniversary, the All England Lawn Tennis Club (AELTC) have unveiled a new digital strategy to expand their global fan base. Enhancements to their digital platforms and the […]
Nature Valley has launched their first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis “The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival […]
Agency TMW Unlimited is launching a campaign for INFINITI, the luxury vehicle division of Japanese automaker Nissan, which will offer 5 lucky winners the opportunity to test drive a real Renault Sport Formula One Team car this October. The work breaks on 6th July and runs across five key European markets – Italy, France, Germany, […]
Southampton Football Club have collaborated with south coast creative agency WhiteHype Studio to bring the family concourse at St Mary’s to life. The club are passionate about their fans and their enjoyment of the whole match day experience, not just 90+ minutes of play. Whilst they want to connect with their existing fans, they also […]
French luxury Champagne house, Lanson, has launched a new campaign, called “Celebrating 40 years of Champions”. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years. The campaign, created by […]
After announcing that he’s expecting his second child, Andy Murray received more giant news on July 3 – when Paddy Power erected the daddy of all tributes to the British No.1. The iconic Cerne Abbas Giant – recognised as a symbol of fertility – served up a tennis storm, in a stunt organised by the […]