Everyone loves the outdoors; it’s an escape and the antidote to the chaos of our busy lives. But modern life has a nasty habit of getting in the way. We often find ourselves doing the things we swore we wouldn’t. Living vicariously through an Instagram feed, expressing our emotions solely through emojis, or spending […]
Pandora, the international jewellery manufacturer and retailer, has launched its first ever dynamic OOH campaign for its new Regal Tales and Grains of Life ranges, using directional maps and distance information to direct customers into their nearest store. Devised by out of home and location marketing specialists Posterscope with Carat, the UK-wide campaign has been […]
Tug, an international Digital Performance Marketing Agency, announced that they have partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’ range – a mix of healthier and lighter dishes aimed at giving their patrons healthier food options. The campaign was developed in response to a YouGov survey that found that one […]
The brand partnership and sampling division of multi-service marketing agency Edit has rebranded as Relish – becoming a standalone agency within the St Ives Group. The agency, which will remain based within Edit’s Bath head office, also announced it has won exclusive contracts to sample products through online orders for fashion retailer NBrown – the […]
The Ozone Project, an audience platform formed by some of the UK’s largest newsbrands, announces that Reach plc, the UK’s largest news publisher and owner of the Mirror, the Express and a number of other regional websites, is joining as a founding partner alongside Guardian News & Media, News UK and The Telegraph. The addition […]
Leading customer data platform specialist, Alchemetrics has appointed Dimitrios Demiris to the newly created position of Lead Developer. The organisation is undergoing a significant reorganisation in a bid to achieve its ambitious growth plans and modernise its offering. Demiris has been appointed by Cyril Law, Alchemetrics’ new Chief Technology Officer to assist in moving the […]
Virgin Media is launching a major new campaign to highlight that ‘Nothing is Hidden’ when it comes to a Virgin mobile phone contract. The new campaign sees Bigfoot join the crowd outside a Virgin Media store to get a slice of the action. It will run for eight weeks across TV, VOD, press, radio, […]
Women’s Aid and WCRS – in collaboration with the British Board of Film Classification (BBFC) – have launched a new advert created specifically for cinema that highlights the realities for children growing up in abusive households. Inspired by real experiences of domestic abuse, the advert – written and directed by WCRS’ Creative Director David Dearlove – […]
 Jameson Irish Whiskey teams up with TBWA/Dublin to launch a new spot for the UK market. ‘The Case of the Most Unusual Case’ is the third instalment in the brand’s ‘Based on a True Story’ series, which kicked off earlier this year with ‘Scully Was to Blame’. The 40-second TVC is directed by Stink […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]