Princes, the Liverpool based food and drink group, has appointed branding agency BrandOpus as its creative agency partner. Princes is one of Europe’s fastest growing food and drink groups, specialising in the sourcing and manufacturing of canned goods, soft drinks and oils. Established in 1880, it has been bringing everyday favourites to Britain’s families for […]
Technology platform Pathfindr, announced the relocation of its office to The Glass House on King’s Lane. The office move began over summer and the new space is now fully operational. The company has always been based locally; having previously resided in parent company bigdog’s Norwich office, but due to recent expansion Pathfindr is now setting up […]
easyJet, Europe’s leading airline, will launch a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway. The engaging and uplifting film follows a plane in flight above the clouds, transporting viewers on a journey through the imagination of […]
Virgin is preparing to come back with a bang this September with the launch of two multimillion pound brand campaigns from Virgin Holidays and Virgin Atlantic. Creative work for both businesses was consolidated under AMV BBDO in March to deliver greater synergy and improve efficiencies between the two businesses – whilst retaining a distinctive […]
Recipe has created a new campaign for multinational online sports gambling company, 888sport. The campaign is a follow-on from the successful ‘Take ‘Em On!’ global campaign that launched in 2016 and encouraged audiences to feel they’re not betting against the bookmakers, but against the superstar athletes themselves. This new campaign focuses on silencing the naysayers […]
Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]
According to research released on September 12, nearly half (44%) of UK women aged 50+ feel patronised by advertising (compared to 31% of all women), while more than a quarter (27%) feel that ads contribute to creating and maintaining negative stereotypes of their demographic group. Almost half (45%) of older women also agree that ‘society […]
NICE, a leading provider of enterprise software solutions, has unveiled a new campaign with celebrity chef, Gordon Ramsay which includes a video of various people pretending to be the world famous chef, reinforcing NICE’s message ‘Don’t Compromise’ – encouraging business not to compromise on the customer experience. “Gordon Ramsay is the living definition of excellence […]
American Airlines and British Airways will reveal a unique two-day experience in the heart of Canary Wharf, where consumers can sample the on-board premium experience without leaving the ground. From 19th – 20th September, the Altitude Academy will invite passers-by to enjoy a series of unique experiences and discover their personal flyer style. Guests will […]
KFC, in partnership with Mother London, is launching KFChill – a fun way to be mindful in the run up to Mindfulness Day on 12th September. It aims to encourage fried chicken fans to enjoy that moment of calm away from their hectic days. Our lives are full of stress and clutter. With KFChill […]