Olympic Holidays, the specialist European tour operator, has appointed Peel+Williams as its communications and PR partner following a competitive four-way pitch.
The work will see the creation of consumer driven print and digital campaigns, as well as media and trade communications. In addition, it should provide further forward momentum towards Olympic Holidays’ position as the number one choice for European island holidays within a market leading strategy led by CEO Clare Tobin.
Carl Catterall, head of marketing and communications at Olympic Holidays said “We are delighted with the appointment of Peel+Williams and believe they can offer us the vital direction and creativity required in our forthcoming brand developments. We have hugely aspirational goals as a business and we feel that in this team we have a communications partner that can drive us forward with innovation and passion.”
Peel+Williams is a communications business that focuses on strategic and campaign based activity to drive awareness for aspirational, consumer travel brands, both in the UK and abroad.
Jonathan Williams, Director of Peel+Williams said; “We are thrilled to have been selected for this partnership with Olympic Holidays and we look forward to bringing some fantastic campaigns to life alongside the inspiring marketing team at Olympic Holidays.”
Source: Peel+Williams
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