Iris unveils epic street race with a miniature twist for new Formula E campaign

Creative agency Iris have unveil their latest work for Formula E. The integrated campaign, ‘Street Level’, celebrates the up and coming E-prix race on Sunday 10^th March in Hong Kong.

In the 90 second spot, the film captures an epic Formula E street race, filmed on a tiny-scale. Iris manufactured replicas of the GEN2 car, using CAD data and creating miniature dollies and rigs, to capture the RC’s racing through the city streets.

The campaign goes out globally across social media platforms (Facebook, Instagram, YouTube) as well as Formula E broadcast partners as part of the race build up.

Credits: 

Creative Agency – Iris
Executive Creative Director – Grant Hunter
Creative Director – Ross Taylor
Group Planning Director – Rich Edwards
Business Director – Matt Gully
Agency Producer – Adam Walker
Production Company – Kode
Director – Rich Lee
Editor – Nathan Perry-Greene
Post Production – Drive Studios
Audio Post Production & Music Supervision – Drive Studios

Source: Iris

  Advertising, Campaign, ePrix, Formula E, Iris, Marketing, Miniature Cars, Racing, Street Level