WORLD CUP LEGENDS LIGHT UP LONDON TO KICK OFF THE NEW SEASON OF BARCLAYS WOMEN’S SUPER LEAGUE

RACHEL DALY, SAM KERR, MARY EARPS AND BUNNY SHAW AMONGST 12 BARCLAYS WOMEN’S SUPER LEAGUE PLAYERS, PROJECTED 18 STOREYS TALL ONTO THE BARCLAYS HQ IN CANARY WHARF TO CELEBRATE THE START OF SEASON

After a monumental summer for women’s football, the Barclays Women’s Super League season started on Sunday 1^st October. Ahead of kick off, Barclays, the title sponsor of the league projected 12 players onto its global headquarters, showing the players on a scale like never before.

Icons of the women’s game including West Ham’s Mackenzie Arnold, Manchester United’s goalkeeper Mary Earps and Chelsea’s Sam Kerr, feature as part of the launch campaign from BBH, with digital OOH also live this week. The DOOH shows players emerging against massive cityscapes, building on the drama and excitement of the recent World Cup and reinforcing that the players and the league is bigger than ever.

Neil Clarke, creative director, BBH: “Barclays has been supporting the Women’s Super league since 2019 and has played a massive role in growing women’s football, both on and off the pitch. The women’s game has never been bigger. On the eve of the new 23/24 season, this work delivers that message in the most iconic and impactful way possible.”

Mackenzie Arnold, who’s image was among those featured in the display, visited the site on Friday evening to take part in launching this special moment. The projection can be seen from miles around and features players from across the league including Ashleigh Neville (Tottenham Hotspur), Sam Kerr (Chelsea), Mackenzie Arnold (West Ham) Abi Harrison (Bristol City), Lotte Wubben-Moy (Arsenal), Khadija ‘Bunny’ Shaw (Manchester City), Mary Earps (Manchester United), Rachel Daly (Aston Villa), Lee Geum-min (Brighton & Hove Albion), Nathalie Bjorn (Everton), Janice Cayman (Leicester City), and Fuka Nagano (Liverpool).

Barclays has been the title sponsor of the Women’s Super League since 2019.

CREDITS

• Campaign title: It’s never been bigger 
• Advertising agency: BBH
• CCO:  Alex Grieve 
• Creative Directors: Jay Phillips, Neil Clarke 
• Associate Creative Directors: Luke Till, Lawrence Bushell
• Designer: Anthony Jones
• Business Lead: Jack Cumming
• Account Director: Grace Sheridan
• Agency Producer:  Julian Cave
• Agency Digital Producer: Holly Bedwell
• Agency Assistant Producer: Micah Waring

Source: BBH

  Advertising, Barclays, Barclays Women’s Super League, BBH, Marketing