In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word.
This interview with Paul Jenkins, Managing Director at ThePackHub.
1: In 30 seconds or less, please tell us who you are, what you do and where you come from?
I’m Paul Jenkins, Managing Director of ThePackHub, a leading UK packaging innovation consultancy. We specialise in packaging trends and innovation, helping brand owners, retailers, packaging suppliers and more stay ahead via technical support and packaging insights. I’m originally from West London but now live with my wife and children in Finchampstead in Berkshire via Bristol.
2: What are the questions you are most often asked by clients?
The questions I’m most often asked by clients revolve around three key areas: sustainability, innovation, and regulation. Clients frequently ask how they can make their packaging more environmentally friendly, what the latest packaging trends are, and how they can stay ahead of competitors.
3: What are the biggest challenges your clients are facing today?
The biggest challenges my packaging clients face today are navigating sustainability pressures, adapting to regulatory changes, and managing cost efficiency. Many are struggling to meet ambitious and challenging sustainability goals while maintaining product protection and shelf appeal. Regulations like plastic taxes and extended producer responsibility (EPR) schemes add complexity and cost to their packaging strategies. Additionally, supply chain disruptions and rising material costs are pushing businesses to find innovative yet cost-effective packaging solutions.
4: What are you most excited about happening in the next 12 months?
I’m most excited about being part of ThePackHub‘s growth and the launch of new products and services over the next 12 months. We’re enhancing our offering with new and improved membership programmes, which provide even more value to our clients by giving them easy access to the latest packaging trends and IP insights. We’re also expanding our events and webinars, which will help boost our visibility. As the company grows, I’m looking forward to taking on the challenges of running a business, maximising our potential, and driving packaging innovation forward.
5: If you weren’t doing your current job, what would you be doing / what is your dream job?
I think I would like to be a professional marathon runner. I love the idea of my training being part of my paid day job and my 9 to 5 would just be all things running – eating, training and resting. The only challenge is that I’m not that fast and there would be no profit to be made employing me in that role!
Source: Appetite Creative
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