YouGov appoint William Ullstein as UK CEO

• Ullstein has a successful track record of delivering innovation
• Appointment comes at a “pivotal moment” for the research industry
• He will be using our latest technological solutions to further deepen our client relationship

YouGov has announced that William Ullstein will be taking on the role of CEO – UK. He will oversee and help drive the commercial strategy for the UK market and lead the UK commercial and research teams.

William has excelled in a variety of roles at YouGov in the nine years of service to date.  He joined the business in 2015 to set-up the account management function delivering 25% growth in its first year and personally led on YouGov UK’s most valuable accounts.  He went on to create and incubate various innovations, from running the commercial arm of YouGov’s self-serve platform, to spear-heading the commercial response to COVID 19 and broadcasting weekly webinars to tens of thousands of clients across the globe.

He has always been at the forefront of innovation, pushing the boundaries of what the business can achieve for its clients. In 2019 he set up a new global product line YouGov Advertising Solutions, taking YouGov into the world of ad-tech and first-party data enrichment – creating new client use cases for YouGov data and incremental revenue streams.

In his new role he will continue to push YouGov to exploit the new opportunities being presented by digital technology. He will report to YouGov Chief Commercial Officer Tom Fisher.

William Ullstein, YouGov’s UK CEO: “I am really excited to have this opportunity to steer YouGov UK at this pivotal moment for our industry.  As an endless innovator, YouGov is uniquely positioned to thrive – finding new and better ways for clients to access the data and insight they need to succeed. Our recent acquisition of generative AI platform Yabble demonstrates our commitment to deploying the latest technology to enhance our client offering.  Of course, the best AI runs on the best quality data and YouGov’s proprietary panel is the gold standard in attitude and opinion data – with our accuracy proven once again in the recent UK general election. I am focused on building on YouGov’s history of cutting-edge of research innovation, up-skilling our teams where required and using the combined power of YouGov’s awesome data, technology, and people to create extraordinary value for our clients.”

Tom Fisher, YouGov’s Chief Commercial Officer: “William’s experience and leadership has benefited many of our biggest clients across the world and he has proven repeatedly his ability to deliver the necessary business metrics, while bringing the people on a journey with him.  William is a natural innovator who is taking charge of our UK operations at a transformative time for data insights. He understands how clients benefit both from big strides – such as YouGov’s acquisition of Yabble – as well as smaller steps – such as making us the most of technology to improve efficiency with behind-the-scenes processes. I am excited to have him leading our UK operations.”

Source: YouGov

  Agency, Appointment, CEO, UK, William Ullstein, YouGov