Five questions with Jenny Stanley & Domino

In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word.

This interview with Paul Franklin, Sector Business Development Manager at Domino.

Domino Printing UK (Domino UK Ltd) is the UK division of Domino Printing Sciences a Coding and Marking company – a global expert in industrial printers. Specialising in digital printing and traceability solutions (such as industrial coders) for sectors as diverse as food, beverage, life sciences, packaging, cleaning, personal care, building and construction.

1: Name one big achievement from your career? What are you most proud about achieving? 

I believe I’ve had multiple successes within my career. All groundbreaking for me and my teams. Whilst capital goods and significant solutions have allowed several businesses to stay ahead in their worlds, I can’t pick one that is the utopia. They were all important and relevant.

My industry highlights include the first B2 inkjet machine sold in the UK, plus several high-speed label presses sold into a market previously dominated by analogue systems which were groundbreaking. The largest ever commercial software sale in its day, sold into a commercial printer, demonstrated to me the power of consultative behaviours at an early stage in my sales leadership career. 

I’m proud to have maintained strong business relationships and connections throughout my career. Staying current, relatable and on trend in an industry that has seen huge shifts also feels like an achievement. My open-minded inquisitive brain helps me create success for both my teams and me. I think my unselfish bias has been my largest single success.

2: What are the questions you are most often asked by clients? 

Have you been on holiday? One sugar or two…?

3: What are the biggest challenges your clients are facing today?

The biggest challenge has been the seismic digital changes seen in the transition of printing technologies and markets, historically steeped in an analogue and traditional business with a fixed mindset. It’s taken time for the industry to adapt. Technological development never stops, so staying current and ahead of the competition is as much of a challenge for our industry today, as it was for Henry Ford building the first car. Time continually moves forward, so should you and your business.

My approach is to make the new opportunities tangible and relevant before anything else. If the emotive connection isn’t there, it will never wash.

4: What are you most excited about happening in the next 12 months?

Living my best years, continuing the journey with people that want to come with me on a ride. On a personal level every day is a blessing for me. I’m genuinely blessed with five great kids and 15 wonderful grandchildren.

5: What’s the best piece of career advice you’ve ever received? 

Don’t put off what you know you need to do. Eat the ugly frog first thing in the morning because at 5 o’clock it isn’t any easier to swallow.

Source: Appetite Creative

  Agency, Appetite Creative, Domino Printing UK, Interview, Jenny Stanley, Packaging, Paul Franklin