CLARION COMMUNICATIONS TAKES FLIGHT WITH CATHAY PACIFIC

Premium airline Cathay Pacific has chosen Clarion Communications as its retained consumer and B2B PR and influencer marketing agency following a competitive pitch process.

In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure travellers alike.

Helen Gorrod, Regional PR and Social Media Manager, Cathay Pacific commented: “We were searching for a partner who could truly capture the essence of Cathay Pacific as a travel and lifestyle brand, reaching our target audience in fresh and engaging ways. Clarion impressed us with their deep understanding of consumer insights and their ability to translate those insights into truly creative, impactful campaigns. Beyond their impressive strategic thinking and ability to carry out both consumer and B2b Communications including crisis management, we felt a genuine connection with the entire Clarion team – their passion and enthusiasm were contagious. We’re incredibly excited to embark on this journey together.”

Sue Roberts, Managing Partner at Clarion Communications who will head up the Cathay Pacific account said: “Partnering with a legacy brand like Cathay Pacific, renowned for its commitment to excellence and innovation, is an absolute honour for Clarion Communications. We’re incredibly excited to bring our passion for creative storytelling and strategic brand building to this partnership, crafting ‘high-flying’ campaigns that capture the hearts and minds of travellers.

“The fantastic chemistry we’ve already built with the team at Cathay Pacific makes this even more exciting – we are more than ready for take-off!”

Clarion Communications’ other recent wins include Bread & Butter Wines, Danone, Evan Evans Tours and Hovis.

Source: Clarion Communications

  Agency, B2B, Cathay Pacific, Clarion Communications, Marketing, partnership, PR