BBH HIRES STEPHANIE MCARDLE TO LEAD DESIGN DEPARTMENT

BBH has appointed Stephanie McArdle as Head of Design as part of the commitment to creativity.

Reporting into BBH ECD, Felipe Serradourada Guimaraes, Stephanie McArdle will sit at the heart of BBH’s creative output, shaping the visual craft across all channels whilst building and nurturing a team of world-class designers and ensuring design excellence is embedded into everything the agency does.

This role combines a strong design sensibility with leadership, mentoring, and operational rigour. McArdle will champion creativity, push boundaries in craft, and set new standards for how design contributes to brand storytelling, innovation, and effectiveness. 

With a career spanning some of the most famous agencies, including six years spent at Droga5 and shorter stints at Wieden + Kennedy, Grey, Anomaly and Lucky Generals, Stephanie McArdle joins BBH from The Midnight Club. McArdle is best known for campaigns such as Long Live Fashion for Vestiaire Collective, Just Because for Diet Coke and Food Dancing for Sainsbury’s as well as creating the brand identities for The Tide and Sister Circle.

“A powerhouse of design, with the leadership chops to match. There are very few out there like Steph, we are lucky to be able to say that BBH design is now led by her.” shared Felipe Serradourada Guimaraes. 

McArdle added: “BBH is an iconic agency, obsessed with out-of-home, working with big brands on impactful campaigns. They understand what makes great work — good ideas, well crafted — and they’ve got the talent to do it. Add in the momentum they’re on right now. Yes please, this is for me.”

During her time at The Midnight Club, Steph also launched a book called Jabón: Magic Soaps of Mexico.

Source: BBH

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