Dana Anderson Named Head of Accounts At Argus

Behaviour change marketing and branding agency Argus has named Dana Anderson as Head of Accounts, CEO Caitlin Dodge announced.

As Head of Accounts, Anderson leads the implementation of integrated campaigns and branding efforts, specialising in public sector, nonprofit, and mission-driven organisations. A nine-year veteran of Argus, Anderson has also held roles at Zeta Global, eBay Enterprise Marketing Solutions (formerly e-Dialog), and Eversave.com.

“Argus goes up against the worst of advertising that’s trying to make bad habits stick or get you to consume more crap,” Anderson said. “Organisations that are doing good need the same creative impact and thinking to reach their audiences. Our approach is authentic — we create space for our audiences, whether that’s surfacing insightful nuggets in research, co-creating a campaign or brand, testing, or helping us launch.”

Anderson is a graduate of Bentley University, where Anderson earned a BS with a double major in marketing and media arts and society.

Source: Argus

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