FATTY Launches Heavenly Campaign Challenging the Meat Stick Status Quo

It’s the question that no other brand in the snack aisle will dare to ask: what if a choir devoted itself to singing about an exceptionally large meat stick?

FATTY, the over-sized, smoked meat stick brand from Conagra Brands, Inc. (NYSE: CAG), in partnership with its creative agency, Denver-based Grit, has launched a new social, digital, and out-of-home campaign built around the radical proposition that people want more from a snack than 100 calories of boredom, a handful of air, and a dissatisfied tummy.

The campaign introduces the FATTY Choir, a group of yellow-robed true believers whose harmonies celebrate everything that makes FATTY different, from its tender bite and protein-packed satisfaction to its truly heavenly size. Whether they’re singing “Imagine a meat stick with more meat stick” or reminding consumers that “You should give rice cakes to people you hate,” the choir delivers a message that’s as absurd as it is sincere: life is too short for disappointing snacks. OOH ads confirm such sentiments.

“The FATTY Choir campaign brings our brand to life in a memorable and irreverent way,” said Juan Amador, VP/GM for FATTY. “Our brand has a great story to tell and a great offering for meat snack enthusiasts. We’re excited to share this creative work.”

For more information: https://www.fattysmokedmeats.com/

Source: Grit

  Advertising, Campaign, Conagra Brands, FATTY, Grit, Marketing, OOH