AudienceMix Expands Data Curation Platform Through Strategic Partnership with Alliant

Rapidly growing data refinement company adds leading consumer data partner as it scales award-winning technology and agentic buying capabilities

AudienceMix, the fast-growing data curation and refinement platform, today announced a strategic partnership with Alliant, the people-based data partner and leading source of consumer data and intelligence, further expanding the company’s network of premium data partners and its ability to deliver high-quality, scalable audiences to advertisers.

The partnership marks another milestone in AudienceMix‘s rapid expansion since its 2025 launch. The company now offers more than 20,000 audience segments across major programmatic buying platforms, with its data used to serve billions of advertising impressions for hundreds of brands and agencies.

Unlike traditional data marketplaces and resellers, AudienceMix operates a proprietary curation platform that combines signals from multiple premium and specialized data sources to build original, highly targeted audiences. Its technology blends and models data across consumer purchases, location, demographics, behaviors, intent and other signals, then applies its proprietary Data Refiner to improve identifier activity, audience relevance and data quality.

“Our growth is being driven by a simple idea: advertisers shouldn’t have to sacrifice precision for scale, or navigate a fragmented ecosystem of data suppliers to reach their customers,” said Tom Mitchel, Founder of AudienceMix. “We’ve built a platform that brings together the best signals in the industry, refines them and makes them available as one scalable, efficient audience. Alliant is an outstanding addition to that ecosystem.”

Alliant combines rich consumer transaction data with proprietary, psychology-driven predictive intelligence to provide a deeper understanding of who consumers are, what they buy, what motivates them, and what they’re likely to do next. Following its acquisition of AnalyticsIQ, Alliant offers an expanded portfolio of more than 6,000 audiences spanning purchase behaviors, brand and product affinities, lifestyle characteristics, consumer motivations, and predictive indicators—bringing a broader range of high-quality consumer insights and targeting opportunities to the AudienceMix platform.

The partnership follows a series of technology milestones for AudienceMix. In September, the company became one of the industry’s early movers in agentic audience buying with the launch of a comprehensive suite that includes an MCP server, an AI-powered Audience Concierge and Slack integrations, enabling both human media buyers and AI agents to discover, evaluate and select audiences.

“AudienceMix is building an innovative approach to audience curation and activation,” said Scarlett Shipp, CEO of Alliant. “We’re pleased to partner with a company focused on making high-quality consumer intelligence more accessible and actionable for advertisers.”

AudienceMix audiences are available across leading programmatic buying platforms, including Google Display & Video 360, The Trade Desk, Amazon DSP, Viant and StackAdapt.

Source: AudienceMix

  AdTech, Agency, Alliant, AudienceMix, partnership