Alexander Rutges Joins Beatgrid as Chief Operating Officer

Beatgrid, the advertising effectiveness currency, is pleased to announce the appointment of Alexander Rutges as the new Chief Operating Officer (COO). With over 20 years of experience in the media and marketing industries, Alexander brings a wealth of knowledge and a proven track record of success in scaling businesses and driving operational excellence.

Before joining Beatgrid, Alexander held leading positions at various marketing-related companies, including international tech scaleup TBAuctions. His diverse background in growth management and marketing aligns perfectly with Beatgrid’s mission to provide innovative solutions for the evolving challenges faced by advertisers in cross-media measurement.

Alexander Rutges, aforementioned COO of Beatgrid said, “I have a lot of respect for everything achieved thus far at Beatgrid and I’m excited to help scale this A-player in the advertising market and ensure we continue delivering solutions that meet the evolving challenges of cross-media ad measurement.”

In his new role, Alexander will focus on understanding Beatgrid’s growth cycle, emphasizing the pillars of people, strategy and execution. He aims to bring clarity and structure to the organization while fostering a collaborative culture across teams. His leadership style is characterized by open communication and democratic decision-making, which he believes are essential for motivating high-performing teams.

Daniel Tjondronegoro, Co-founder of Beatgrid said, “Alexander’s extensive experience in scaleups makes him an invaluable addition to our leadership team. His pragmatic approach and commitment to operational excellence will be crucial as we continue to expand our global scale to keep up with global demand   whilst enhancing our offerings.”

Alexander’s entrepreneurial background, coupled with his international experience, including two years in Shanghai, has shaped his understanding of diverse cultures and leadership dynamics. He is dedicated to leveraging data and technology to improve operational efficiency and ensure alignment between operations and other departments, including marketing, sales, and product.

Source: Beatgrid

  Agency, Alexander Rutges, Appointment, Beatgrid, Chief Operating Officer