Booksy has teamed up with creative agency partner Humanaut to host a live, pop-up pet studio in Dallas that shows how the booking app helps beauty and wellness providers build and grow thriving businesses – regardless of their focus or area of expertise. To bring that brand promise to life, the global beauty booking app […]
Meet The People (MTP), one of North America’s leading independent advertising agency holding companies, today announced that Maria Politis Moutsatsos has joined the organization as General Counsel. Moutsatsos joins MTP from The Interpublic Group of Companies (IPG), one of the world’s largest agency holding companies, where she most recently served as General Counsel of McCann […]
CrossCountry has unveiled a new large-scale mural in Manchester’s Northern Quarter, transforming a city wall into a giant fridge door covered with travel mementoes, postcards, photographs and keepsakes collected from journeys across the UK. Created with McCann in Birmingham, Been There, Seen That is the latest expression of CrossCountry‘s Take Us On Your Journey brand platform, celebrating the memories, connections and stories that sit behind every […]
F5 Shanghai, a global-minded independent creative agency rooted in China, has appointed Jimyi Xu as its inaugural Director of Global Marketing & Communications. The newly created role puts Xu in charge of shaping the agency’s editorial voice across all external channels—covering media outreach, social engagement, and marketing content—to further strengthen F5’s reputation for exceptional client […]
VisitLEX invites visitors to for a “grounding” wellness experience they can only get in Lexington, KY on the “best ground in the world” Wellness seekers are spending thousands on retreats, cold plunges, and longevity supplements. Lexington, Kentucky has a simpler suggestion: touch grass. Specifically, Bluegrass. In collaboration with long-time partner Cornett, VisitLEX, the Lexington Convention […]
Assumptions about what consumers want challenged by new global retail research Consumers want physical experiences but retailers are falling short, new research shows. Spaces That Feel: Consumer Realities, a global survey of over 5000 consumers in 10 cities, found that only 24% of vivid spatial memories come from branded environments, despite the industry push for brand-led […]
Creative Work Positions Popular Furniture Retailer As a Destination With a Distinctive In-Store Experience Dotted Line Agency (DLA), an independent, full-service advertising agency based in Richmond, Virginia, and Atlanta, Georgia, has launched Green Front Furniture’s first brand campaign since the retailer was founded in 1968. The work positions Green Front’s Raleigh, North Carolina, and Farmville, Virginia, locations as […]
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]
Installation featuring a giant croissant created by DUDE London aims to warn tourists against scams and offers affordable travel data by eSIM company Airalo More than a fifth of holidaymakers have fallen into tourist traps while holidaying abroad, with victims losing an average of £200. In the height of holiday season, the results of a […]
The Hot Honey Fried Chicken Taco, the brand’s first collaboration with Mike’s Hot Honey®, marks Taco Bueno’s unique entry into the booming trend. Taco Bueno, the Texas-born Tex-Mex QSR brand, is launching its first collaboration with Mike’s Hot Honey. Or at least it’s trying to… That is the premise behind Taco Bueno’s new campaign for […]