The renowned creative leader joins the independent agency, citing explosive growth, integrated production, and equity model as a blueprint for the industry’s future Full-service creative agency Raindrop today announced that Rob Strasberg, who served as co-owner and CCO of Doner and VP CD at CP+B during its heyday, has joined the agency in the newly created role […]
Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world Tátil Design, the independent Brazilian creative company behind the Rio 2016 Olympic identity, The Devil Wears Prada 2’s Diet Coke project and the Cannes Lions award-winning Rio Carnaval, today announced the return of Ricardo Bezerra as Global […]
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by building bespoke international teams around clients rather […]
Miroma Founders Network (MFN) has strengthened its senior talent with the appointment of a Head of Clients and a Head of Communications Planning who join from major network roles. Guy Swadling, (Pictured-Left) joins the company as Head of Clients from his role at Initiative (now Omnicom Media) while Cameron Davies, (Pictured-Right) is named Head of […]
This summer, fan-favourite advertising platform “If Carlsberg Did…” makes an official comeback, appearing in Carlsberg campaigns for the first time since 2016. The iconic phrase has always championed “access to the best,” historically taking everyday moments and reimagining the absolute best version of them – resulting in unforgettable ads like the legendary Carlsberg holiday resort, […]
Integrated Brand Platform For Iconic Pizza Brand Will Support Both Retail And Restaurant Marketing Efforts Nationally Home Run Inn Pizza is preparing a new integrated marketing campaign as the iconic Chicago brand looks to drive growth across both its retail and restaurant businesses. To support that effort, the company has named food and beverage marketing agency quench its […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets. The partnership delivers access to more than 400 digital screens across […]
Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]
Optimising placements to customer need-state rather than contextual category lifted ad-content fit by almost 50% in simulations of eight major World Cup campaigns The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study finds that World Cup advertisers could lift the resonance of […]
Primo Brands‘ Arrowhead Mountain Spring Water has launched a new campaign, “And Nothing Else,” celebrating the radical simplicity and excellence of good water, straight from the West. The campaign was created in partnership with Denver-based agency GRIT, the latest work under the two companies’ longtime partnership, under which GRIT serves as lead creative agency on […]