The Authentic Bread Company is a proper bread maker, inspired by family holidays in France. No ultra-processing or shortcuts, it’s baking as it should be; natural, hand-made and delicious. Growing steadily since the 1990s supplying many of the UK’s most respected businesses, they now appeal directly to consumers as a brand in its own right. […]
In a reaffirmation of its long-held reputation for trusted journalism built on speed, accuracy and impartiality, PA Media today (Tuesday 13 October) revives its traditional name and becomes the Press Association once again. The branding builds on the business’s 158-year heritage as the UK and Ireland’s national news agency by looking to the future, combining […]
Co-founders Sandi Pearce and Kevin Miles combine distinct strengths in strategy, storytelling and language to help companies build narratives that shape perception and create distinction. The Narrative Authority (TNA), a narrative strategy firm founded by Editorial Director Sandi Pearce and Creative Director Kevin Miles, has officially opened. TNA helps companies, founders and organisations define the […]
Vurvey Labs recently unveiled its vision for Frontier Intelligence grounded in real human experience and introduced Freckle, the new product that puts that vision to work for businesses. Built on Vurvey’s People Models, the intelligence that reflects how people think, feel, and behave at scale, Freckle enables organisations to co-create with audiences through advanced simulations and validate […]
For the launch of UK artist Rainy Milo’s range of jewellery, Milo Mer, a mysterious, retro-futuristic world unfolds in Paris Dans La Nuit, a short film directed by Rémi Danino. Rooted in Rainy’s love of storytelling and beautiful objects, the film subverts jewellery category codes by bringing to life the brand philosophy – creating pieces […]
Foster’s and Publicis London have launched ‘The Amber Nectar’, the first work within the revamped ‘Good Call’ creative platform which returns with a fresh new meaning The new iteration of Good Call is all about being refreshingly unpretentious: having no front and keeping things simple. In a world where everything, even the humble pint, has […]
New ads from Cincinnati agency Curiosity find pride—and Midwestern humor—in nearly two centuries of local coverage and spaghetti chili. After nearly two centuries of being “a Little Extra Extra,” the Cincinnati Enquirer is launching a new campaign and brand refresh that pokes fun at the newspaper and the hometown rituals that define it. The new campaign, “A Bit […]
GumGum uses innovative new solution to create the perfect match between Heineken and its consumers, enhancing audience outcomes across two leading drinks brands The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive […]
New campaign created by VCCP urges motorists to check in on loved ones while waiting for their MOT Today, leading automotive maintenance provider, Kwik Fit, and its creative agency of record VCCP launches ‘Kwik Chat’, a new nationwide campaign which aims to shine a spotlight on mental wellbeing and inspire action from its customers. Kwik […]
VCCP wins lead agency remit, including the build of an co-located end-to-end delivery team, for London Business School London Business School (LBS), one of the world’s leading business schools, has today announced the appointment of VCCP as its lead global integrated agency of record, following a competitive pitch process. The appointment covers brand strategy and […]