Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024. This is a slight increase from 20m UK homes (68.7%) in Q2. Barb has again shared an advertising tier estimate for Netflix, Disney+ […]
The creative industry’s door is hard to open. Finnish agency SEK wants every young person to have an equal chance to enter through it. Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase “to get one’s […]
The Professional Publishers Association (PPA) today announces the appointment of a new Chair. Hearst UK’s CEO, Katie Vanneck-Smith has been appointed by the Board of Directors, and will take up the position in January 2025, following the three-year tenure of Harmsworth Media Chair, Nina Wright. With ambitions to further bolster the PPA’s unfaltering support of […]
The ATP is using technology to bring sporting highlights to life in a new and innovative way during the Nitto ATP Finals. View this post on Instagram A post shared by Nitto ATP Finals (@nittoatpfinals) With eight of the world’s top tennis players competing, the Nitto ATP Finals promises world-class tennis and nail biting moments. […]
Partnership with global travel loyalty programme means Nectar members will soon be able to use and earn Nectar points on hotel and resort stays around the world Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on […]
This Veterans Day, The Many is working with Wounded Warrior Project (WWP) on a campaign designed to inspire young adult audiences into action and compassion. While veterans comprised 18% of the U.S. population in 1980, today they represent just 6%, and with that decline, comes a decrease in direct relationships that often generate public support […]
The Atlanta advertising vet continues to lead the agency’s industry-disrupting culture in a new role Creative agency Majority has promoted founding partner Asmirh Davis to the role of president—with her new role taking effect immediately. Since the launch of Majority in 2021, Davis has served in the role of chief strategy officer. Combining her passion […]
Precis, the full-service digital marketing agency, today announces the acquisition of Katté & Co, the full funnel paid media specialist for e-commerce brands. This acquisition reinforces its position as a leading global digital marketing agency and further strengthens its offerings for ecommerce brands. Pictured Above: Tom Katté Katté & Co joins Precis following a string […]
Commissioned by Claims Conference, created by makemepulse and USC Shoah Foundation, partnered with Meta and UNESCO, ‘Inside Kristallnacht’ immortalises the memories of Holocaust survivor Charlotte Knobloch As the number of Holocaust survivors continues to decline, a pioneering mixed reality experience is aiming to immortalise their memories and educate future generations about the injustice, persecution and […]
Victoria Martin Has Immediately Begun Creative Across Dwayne Johnson Tequila Brand Teremana Fast-growing independent agency Bray & Co has named Victoria Martin creative director for the firm that is devoted to crafting effective, award-winning creative, media and strategy for brands that want to go to the next level. Martin describes herself as “a visual storyteller who loves […]