ChinChin, the wrestling cholita, is the main character in El Ojo 2015’s new ad campaign

ChinChin, the wrestling cholita, is the main character in El Ojo 2015’s new ad campaign

The international festival has already become a classic, and as every classic it is mostly expected. The agency, Santa Clara, and the production company, O2, have just released the new advertising campaign for the 2015 edition of El Ojo de Iberoamérica. In this case, the protagonist of this short film is a real artist, a […]

Procter & Gamble introduce new PMP for tampon brand Tampax

Procter & Gamble introduce new PMP for tampon brand Tampax

Tampax, the UK’s leading tampon brand from P&G, is introducing a £2.99 price-marked-pack (PMP) for its Compak range to help convenience retailers grow their Health and Beauty category sales. Available from October, the Compak PMP range is expected to be a huge success with female convenience shoppers because of the attractive price point as well […]

Deputy CEO and CFO Jørn P. Jensen leaves the Carlsberg Group

Deputy CEO and CFO Jørn P. Jensen leaves the Carlsberg Group

The Carlsberg Group announced that Jørn P. Jensen, Deputy CEO and CFO will leave the company by end of September 2015. Chairman of the Supervisory Board, Flemming Besenbacher says: “With a new CEO well on board it has been agreed between the Supervisory Board and Jørn P. Jensen that now is the right time for […]

Burberry raises marketing investment with Apple Music channel

Burberry raises marketing investment with Apple Music channel

Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer. Apple Music joins YouTube, Burberry’s own website and Spotify as arenas where the brand showcases its support for British artists, who have included James Bay and George […]