Red Bee Media has created new branding for UKTV lifestyle channel Really, based on the brand position Really Gets You. he new identity changes throughout the week and at different times of the day, using a variety of colours and straplines such as Sunday’s ‘Really wish it would last forever’ and Wednesday’s ‘Really over the […]
Insects like mosquitoes and flies can be quite a big problem in the Northern hemisphere—especially during the warmer seasons. To help combat the flying pests and promote its brand of insecticide, ORPHEA created a billboard ad that traps insects. Transparent glue was applied on the ad’s surface in the shape of a jet spray coming […]
Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, […]
BT has ramped up its marketing campaign for its new Sky-rival BT Sport service, which offers 38 exclusive Barclays Premier League and Scottish Premier League matches, by announcing the service will be free to BT broadband customers. BT Sport 1, BT Sport 2 and ESPN will also provide coverage of the FA Cup, Europa League, […]
Supermarket chain Waitrose is to become the new Team Sponsor of England Cricket after signing a three-year deal with the England & Wales Cricket Board. From next year the Waitrose logo will feature on all England teams playing and training wear starting with the Investec Test Series against Sri Lanka in May 2014 through to […]
Volkswagen takes advantage of YouTube’s own technology in this video project by Almap BBDO, designed to highlight the car’s “side assist” feature for sensing objects in your blind spot. In the web film, a man invites you to see how good it would be if the future was predictable, by placing your mouse on YouTube’s […]
Bless This House’ star Sally Geeson is spearheading a major national television advertising campaign for Anglian Home Improvements. The much loved comedy actress is the face of Anglian’s TV campaign ‘The Dream Is On’, which launched on 1 May and will be running for the rest of the year. Focusing on key Anglian products including […]
The leading commercial model agency, MOT Models, confirms that the UK digital advertising market is in exceptionally strong health. An analysis of all of the model bookings invoiced in the first quarter of 2013 shows that digital usage of model imagery now accounts for 59 per cent of all of the agency’s bookings. Digital usage […]
It’s interesting to see a second screen approach for radio. Forsman & Bodenfors have created an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media. It’s a very simple concept, well executed. Think of it as sound cloud for radio, and built for sharing on facebook. The more content […]
The marketing campaign for Samsung’s Galaxy S4 is ramping up with the electronics manufacturer taking over London’s IMAX cinema for a striking out-of-home stunt. The takeover is the first of its kind for the brand and was organised through Cheil UK. Samsung’s UK marketing campaign recently kicked off with the broadcast of the first of […]